10 Expert Brand Success Strategies To Boost Conversions
10 Expert Brand Success Strategies To Boost Conversions
Direct-to-consumer (D2C) E-commerce is becoming increasingly popular in India, as the new-gen brands are bypassing the traditional retail channels to sell directly to consumers online. This has created a crowded marketplace and can cause a power struggle between D2C E-commerce brands to stand out and convert clicks into customers. In this blog, we’ll explore some effective brand success strategies that a D2C brand can implement to boost conversions.
Optimise your website for conversions
Your website is the most critical component of your D2C E-commerce business. To increase conversions, you need to optimise your website for the best user experience. Your website should load quickly, have an easy-to-use interface, and provide clear information about your products and services. You should also ensure that your website is mobile-friendly, as a majority of the customer base might use mobile devices to browse and shop online.
Use high-quality images and videos
E-commerce is based on pictures. High-quality product images and videos can significantly impact customer purchase decisions. Ensure that your images are high-resolution and showcase your products from different angles. You can also use videos to showcase your products and highlight their unique features.
Offer multiple payment options
Providing multiple payment options can increase your selling chances. Some customers prefer credit card payment, while others prefer PhonePe or Amazon Pay. By providing multiple payment options, you can cater to a broader range of customers. Be mindful of the new and old players in the market and keep updating your payment gateways to ensure the most straightforward checkout experience for your customers.
Direct-to-consumer (D2C) E-commerce is becoming increasingly popular in India, as the new-gen brands are bypassing the traditional retail channels to sell directly to consumers online. This has created a crowded marketplace and can cause a power struggle between D2C E-commerce brands to stand out and convert clicks into customers. In this blog, we’ll explore some effective brand success strategies that a D2C brand can implement to boost conversions.
Optimise for website conversions
Your website is the most critical component of your D2C E-commerce business. To increase conversions, you need to optimise your website for the best user experience. Your website should load quickly, have an easy-to-use interface, and provide clear information about your products and services. You should also ensure that your website is mobile-friendly, as a majority of the customer base might use mobile devices to browse and shop online. This is one of the most important brand strategies that every brand optimise for from the very beginning.
Use high-quality images and videos
E-commerce is based on pictures. High-quality product images and videos can significantly impact customer purchase decisions. Ensure that your images are high-resolution and showcase your products from different angles. You can also use videos to showcase your products and highlight their unique features to ensure website conversions and increase reach among your target audience.
Offer multiple payment options
Providing multiple payment options can increase your selling chances and website conversions. Some customers prefer credit card payment, while others prefer PhonePe or Amazon Pay. You can cater to a broader range of customers by providing various payment options. Be mindful of the new and old players in the market and keep updating your payment gateways as part of your brand strategies. This ensures the most straightforward checkout experience for your customers.
Provide excellent customer service
Providing excellent customer service can go a long way in increasing conversions. Make sure that your customers can easily contact you if they have questions or concerns about your products or services, be this through email, live chat, or phone. It’s also essential to respond to customer inquiries promptly and offer personalised solutions to their problems. By stepping up your customer service game, you’re opening a window of opportunity to increase reach.
Offer discounts and promotions
Discounts and promotions can increase conversions. Your brand marketing strategy should be heavily optimised to offer discounts to newly-found customers or special promotions during holidays and special occasions. You can also use your customer relationship channels to promote discounts and promotions to your subscribers.
For relatively newer D2C brands, there may be more feasible solutions than handing out discounts and offers that catch the eye of the customers. This is where integrating a well-thought loyalty strategy can come into play. Leveraging loyalty programs like POPcoins can help you build a stronger relationship with your customers by giving them access to a plethora of discounts, brand offers and rewards without shelling out excessive amounts of your capital on brand marketing.
The POPcoins are a form of loyalty currency, intelligently crafted to serve as a highly effective solution for D2C e-commerce brands to build and grow their business. POPcoins can facilitate the growth of brand awareness, foster strong customer loyalty, enhance brand affinity, elevate customer lifetime value, and ultimately contribute to the brand’s expansion, all the while setting the brand apart from its competitors.
Brands like Saaki, Zoh Probiotics, Almowear, Peore, Anveshan, Saga Jaipur, Body Tales, Blamblack, Boyo, Gramiyaa, Doodle Collection, Prime Foods, BraavoKing, Campus Sutra, Khadi Essentials, Mai Sknn, Eume World, Tea Origin, Makeup Eraser, Keebee, Man Theory, Laida, Tea Trunk, Paul Penders, Rubans, Sohi, Tatha, Varanga, The Skin Story, amongst many more, have already implemented POPcoins Loyalty programme and is seeing exceptional incremental growth.
Use social proof
Social proof can significantly impact customer purchase decisions. A well executed brand awareness strategy will make use of existing customer reviews and testimonials on your website, social media, ad campaigns and other customer-facing platforms to showcase your customers’ positive experiences. You can also use social channels to promote your products and services and encourage your followers to share their experiences with your brand.
Provide free shipping
Free shipping works wonders when looking to increase conversions. Customers may abandon their carts if shipping fees are too high. You can offer free shipping on orders above a certain amount or on all orders. You can also use your brand marketing efforts to promote your free shipping offer to your subscribers.
Simplify your checkout process
A complicated checkout process can lead to cart abandonment. You should ensure a simple checkout process that allows your customers to purchase within a matter of minutes. A long and complicated checkout process that could aid your customer data can also tire your customers prompting them to rethink their decision. So, avoid asking for too much information from your customers and provide clear instructions on how to complete the checkout process.
Use retargeting ads
Retargeting ads help target customers who have visited your website but have not made a purchase yet. They know your brand, but they might need an additional nudge to go ahead with their decision to make that buy. You can use retargeting ads to remind these customers about your products and/or services and encourage them to buy. Retargeting ads are a big player when you wish to increase brand awareness and also works to increase reach.
Monitor Your Analytics
Monitoring your analytics can help you identify areas for improvement and optimise for website conversions. Ensure your data influx is on track and tight-knit while tracking metrics such as conversion rates, bounce rates, and average order value. By monitoring your analytics, you can make data-driven decisions that increase conversions.
In conclusion, D2C E-commerce businesses have the potential to thrive and succeed in the digital age. By implementing effective marketing strategies to increase conversions, such as optimising website design, improving user experience, leveraging social media platforms, and investing in customer service. The right brand strategies help D2C brands set themselves apart from the competition and achieve their business goals. It is imperative to regularly analyse and adjust these brand marketing strategies based on consumer behaviour and market trends to improve conversion rates continuously. With a strong focus on delivering value to customers and providing a seamless shopping experience, D2C E-commerce brands can build a loyal customer base and grow their business over time.